Internet Marketing Plan
Internet Marketing Plan
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| Internet Marketing strategy |
After completing your explore and analysis you need to formulate an Internet marketing plan. The
Internet Marketing Plan must clearly state the purpose of each Internet marketing tool, including:
web sites, SEO, Internet advertising, and email campaigns.
For example: the goal of offline advertising may be to drive traffic to the web site whereas the goal
of the website may be to have citizens download a free 30 day trial.
Budget constraints must be careful at this early stage to ensure that the Internet marketing plan
is executable and matches available group funds. Internet marketing plan execution is a
process that can be accomplished even with limited budgets if resources are known and prioritized
wisely from the beginning.
Time constraints must also be painstaking early on. Many Internet Marketing Plan components
such as SEO or building up an in-house email list, can take a long time to show results.
Highly alert paid positions on carefully chosen search engines can often jump-start a time
critical campaign, although this method's ROI must be constantly analyzed as prices tend to rise as
more and more companies see the benefits of Internet marketing.
It is important to remain in mind that the goal of an Internet Marketing Plan is usually to increase
sales or leads. Search engine rankings and traffic are only methods to reach that aim. You must
put in place methods to monitor the success of each tool as well as goals. If traffic is up but sales
are down you must be alerted to this early on so you can find the trouble and correct it.
The methods used in Internet marketing are constantly changing with new methods added all the
time. Let's now go through the chief SEO strategies and tactics.
SEO Strategies
An SEO policy (search engine optimization) is needed to ensure that a site will be ranked high on
various popular search engines to raise traffic to a company's web site. Increasing traffic to the
site is only part of the job. Once people arrive at a website, they must be influenced to ask for more
information, browse the site, buy an item, etc. More on this later.
However they keep the algorithms a top secret. Therefore, you need to continually test everything you
know and everything you read in this SEO course as well as all you read elsewhere. Read more...
